01
Marketing and growth
Programs that bring in the right customers and keep them coming back.
- Email and lifecycle programs: welcome, win-back and loyalty journeys
- Paid media strategy across Google, Microsoft and Meta
- Promotional calendars and campaign planning
- Reporting that shows revenue and retention, not just opens and clicks
02
Customer experience and service
Support that protects your brand and turns problems into repeat customers.
- Multi-channel support setup and staffing plans
- Quality checks, escalation paths and service recovery
- Customer communications for shipping, orders and policies
- AI-assisted support with clear human review
03
Processes and AI workflows
Workflows that help lean teams do more without losing the brand voice.
- AI workflows for email builds, QA and reporting
- Step-by-step processes your team can follow and own
- Training so the work keeps running after we leave
04
QA testing and launch readiness
We test before you launch, so customers never find the bugs.
- User acceptance testing for sites and checkout
- Email and promotion QA
- Fact checking before launch
- Quality monitoring for AI-assisted support
05
New business and site launches
Planning and support for new stores, new sites and new channels, from setup to launch day.
- Shopify store setup and team training
- Launch plans that line up marketing, service and operations
Wine and spirits
For wineries and spirits brands, our practice The Winery Marketing Lab focuses on direct-to-consumer growth.
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