Product launches · Website launches · New business and grand openings · Shopify store setup
Bridge 26 Advisory plans and runs launches for small businesses and online brands. We build your audience before launch day, set up your store or site, test every path a customer takes, and line up marketing and customer service so day one goes smoothly. We are based in Marlton, NJ and work across South Jersey and remotely.
Opening a new location or switching to a new booking system? We plan it the same way, and we test the booking flow before your clients ever see it.
Book a free 30-minute launch call
Where launches go wrong
- No audience on day one. The site goes live and nobody knows it exists.
- Customers find the bugs. A broken checkout or booking form costs sales in the first week.
- Service is not ready. The team gets questions about shipping, policies or the new product with no answers written down.
- No plan after launch. The first wave of buyers never hears from you again.
What we do
- Launch plan. One calendar that lines up marketing, customer service and operations.
- Audience before launch day. A waitlist or early-access list, with emails that build interest.
- Store and site setup. Shopify store setup and training, so your team can run it without a developer.
- Testing before go-live. Site, checkout, booking and email testing, plus fact checking of every claim.
- Service readiness. FAQs, reply templates and escalation steps for your team.
- After launch. Welcome and follow-up emails that turn first buyers into repeat customers.
Why work with us
From our work leading marketing and customer experience at a DTC wine and spirits retailer:
- 6,000 bourbon fans on the list before a spirits brand's launch day.
- 77.6% year-over-year revenue growth for that spirits ecommerce brand, through August 2026.
- Two new sites launched heading into Q4, one on Shopify.
Sarah runs user acceptance testing before every launch, and Julie builds the marketing plan. You get both sides from one team.
How it works
- Free 30-minute launch call. Tell us what you are launching and when.
- Launch plan. A fixed-price plan with dates, owners and a test checklist.
- Build, test and launch. We set it up, test it and support launch day.
- Monthly support. Optional. We run email and reporting after launch.
Questions about launches
What goes on a product launch checklist?
Your launch date, audience list, launch emails and posts, a tested site and checkout, customer service answers, and a plan for the first 30 days after launch.
How early should we start building a list?
As early as you can share what is coming. We set up a simple sign-up page and emails that keep people interested until launch day.
Do you set up Shopify stores?
Yes. We set up the store and train your team to run it without a developer.
Do you test the site before launch?
Yes. We test checkout, booking, forms, emails and mobile pages before anything goes live.
Do you help with grand openings for local businesses?
Yes. We plan the opening event, line up local partners and set up your Google Business Profile so nearby customers find you.
Planning a launch?
Book a free 30-minute launch call or call 856-383-3496.
Changing your look instead? See rebranding, or everything we help with.
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